It’s no secret that in 2022, a user-friendly, responsive website is critical for businesses. Your website is often one of the first interactions customers will have with your business and a well-designed website will help with your search engine ranking. Be honest: Is it time for a website redesign?
Many businesses are hesitant to redesign their websites because they think they are too busy to dedicate time and resources to the project and that they don’t need a new site. However, if you’re not seeing enough traffic or engagement, it may be time to consider redesigning your site.
Here are two signs that it might be time to consider an update:
1. You’ve been using the same design for over five years. A lot can change in five years! If you’ve been using the same design since before 2015, then it may be time to update your brand’s look and feel.
2. You have outdated content or products on time site. If you’re still advertising products that are no longer available or mentioning events that happened long ago, then it may be time to update your content so that it can better represent what you currently offer today.
Getting Started
When you landed on Anera Sports old website, you can see quite quickly that it was built with a standard out of the box solution, like Wix or Weebly. This one was actually built using GoDaddy’s website builder.
The website was not mobile-friendly and it lacked cohesiveness with the brand standards we had built. The company’s staff has decades of experience in tournament administration/management and this is one of its most important differentiators, and that information was lost in the over-simplified design.
We laid out a site map for the new website that was easier to navigate. We wanted to bring the services and experience to the forefront, and we used simple, organized boxes to distinguish the different service buckets visually. On the About page, we also included photos of the staff and bios highlighting their many years of experience.
Anera Sports brings a wide range of experience, business acumen and relationships that are resources for our clients. Known for the exception administration of championships at the highest level along with leading the business operations to higher levels.
“Hallie was wonderful to work with throughout the entire process of redesigning our website. She was knowledgeable, creative, and a great communicator, and we are so pleased with the new look and functionality of our site! We’d absolutely work with Hallie again, and cannot recommend her design services enough!”
Rob Addington
CEO
Anera Sports