Equalizer II Wedges

Equalizer II Wedges

The Ben Hogan Golf Equipment Company has introduced a new line of Equalizer II forged wedges that are aimed to simplify the wedge selection process.

As with any product release, I oversaw both the product photography and the product video. For the photography, we have two styles: gallery and lifestyle. Gallery images are shot on a seamless white backdrop and lifestyle is typically taken in our production area or on the golf course. Here are examples of both.

Gallery

Lifestyle

Product Video

Animations: Ben Honeck (portfolio)
Voiceover: Matt Adams
In-house footage: Hallie Vasseur
Editing: Hallie Vasseur

JJ Henry Talks About MVCC

JJ Henry Talks About MVCC

A PGA Tour pro since 1998, JJ Henry has also been playing and practicing at Mira Vista Country Club for even longer. Mira Vista prides itself as a country club where you can Play Where The Pros Play. We are working a series of marketing material highlighting the many benefits of joining this club.

Walmart Crib Sheets

Walmart Crib Sheets

Recently I was approached by Reigel Linen to take photographs of the upcoming Summer 2021 crib sheet line for Walmart.com. There were twelve 2-packs of sheets that needed to be shot. The challenge came on the lighter sheet designs and getting enough detail to show in the photographs. I was also able to use little Preston as my baby model… and his alter ego Priscilla. Below is a sample of the finalized images.

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