Edge EX Irons

Edge EX Irons

The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential. The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980’s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide.

The new Edge EX irons were designed from the ground up to be extremely easy-to-hit. The Company anticipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. Research conducted by the Ben Hogan Golf Equipment Company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world.

“Ben Hogan golf equipment has long been used by some of the best players in the world” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “Some golfers who play the game just for fun or few a few bucks in friendly games felt that our products weren’t for them. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. In fact, quite the contrary. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”

KWI Website

KWI Website

Building websites are fun. It’s kinda like a puzzle. The client gives you a bunch of random pieces and you have to figure out what’s the best way to reorganize them. In this post, I want to share with you a little bit of the process of redesigning a website, and why it is so important to any growing business.

Background

Kathy WhitworthSeveral years ago I was asked to be on the Kathy Whitworth Invitational committee. I’m  currently on both the Membership and Golf & Greens Committees at Mira Vista Country Club and having the opportunity to be a part of one of the top junior girls tournaments in the country seemed like a no brainer. And selfishly, I really wanted to be around Kathy Whitworth. For those of you that don’t know, Kathy is the most winning professional golfer of all time… male or female. Needless to say, she’s a big deal.

Initial Analysis

Website ComparisonThe KWI ‘s inaugural year was in 1999, so needless to say, the committee knows what they are doing and has been successful for 20+ years. I was brought to the table to help modernize the overall branding and get a fresh set of eyes on the event.

The website wasn’t mobile-friendly and 51% of the entire global population visits websites from their phone. The logo seemed very busy, especially when it’s scaled down. Again, think about how you’d see it on a mobile device, a business card or even embroidered. I also felt that there was a substantial about of content missing. These are all things in my wheelhouse and I communicated with the whole team why each of these things needed attention.

Planning for a New Website

Now let’s take a look at the website. The original site was created and maintained by the Boys & Girls Club of Greater Tarrant County (the charitable organization that the KWI supports). The website was functional and definitely served its purpose. There were six pages, which included Home, About, Tournament, Hall of Fame and Contact. This was a good foundation but it lacked a lot of content, it wasn’t mobile friendly and visually, was a bit all over the place.

Website Comparison

The first step was to decide a general site map – what content do we want to keep and what content do we want to add?

Sketch

From here, there’s the approval process of just making sure that everyone involved is on the same page. The last thing you want to do with a client is think you know what they want, start building and then after hours of work, realize that you guys were not on the same page. So once this general list of pages was approved, I then sketched out the wireframe for the new homepage.

“Hallie joined the Kathy Whitworth Invitational committee two years ago and has been an incredible asset. She has been incredibly generous with her time to completely rebuild the tournament’s website, application and social media channels. With impeccable graphic design, seamless videography and photos, and high functionality, Hallie brought life to the tournament’s digital marketing platforms. Hallie showed incredible care in highlighting the tournament’s rich history,  our tournament’s namesake, Kathy Whitworth, and the tournament’s beneficiary, Boys & Girls Clubs of Greater Tarrant County. Hallie’s talent, creativity and execution are unmatched. The Kathy Whitworth Invitational is more widely known, more efficient and more effective in raising money for Boys & Girls Clubs because Hallie is a part of it.”

Chelsea Tibbitts
Senior Director Advancement Operations
Boys & Girls Club of Greater Tarrant County

Creating a Wireframe

Website Wireframe

We start at the top with the logo and the main navigation menu, followed by the hero image. I wanted to make sure from the homepage, it was very easy to find out more information about the event, about Kathy Whitworth’s history and career, highlight the fact that the alumni pool is filled with LPGA players and that the tournament benefits the Boys & Girls Club of Greater Tarrant County.

I recommend that once you’ve created the wireframe, that you don’t just send it to your client and wait for their feedback. It’s really important to walk them through your design and give them the “WHY”. Why did you do this on the layout… why did you put that there… Often times people aren’t sure of what they like or don’t like, so it’s helpful if you can walk through and talk with them about your vision. You have to remember that not everyone can instantly visualize a final product if they only see a wireframe.

Building the New Website

This is now the fun part, taking the approved designs and actually building it out. Things might shift and change a little, but the general layouts stay the same when you go from a wireframe to the new pages. It’s important to always remind the client that a website is a living, breathing thing – it’s always going to be changing and will constantly be updated.

What makes this website so much fun is the content. There are quite a few LPGA players who have either played in or won the Kathy Whitworth Invitational. Through the new Instagram account, I messaged all of the former champions who are currently on the LPGA and asked if they would like to send us a quote for the website. We heard back from quite a few, which was really exciting, so those quotes are now scattered through out the different pages.

I also recommend as you are uploading photos and building pages, that you add key words and alt tags as you go. It’s a pain but it’s much better than having to back track and add those things after you’ve built all the pages. It’s also extremely important to make sure that you site looks good and functions at it’s best on desktop, tablet and mobile.

Over the past two years, we’ve continually added content about Kathy Whitworth, so when you google her, this website comes up. We’ve also added more about Mira Vista Country Club so that helps as well with searches. Links in and out of the website help with SEO as well, so on the Hall of Fame and Alumni page, we linked everyone’s photo to either their LPGA profile page or their World Amateur Golf Ranking page.

This is a website that a lot of energy has been put into it, and I’m so proud, not only of how this site turned out, but how successful the Kathy Whitworth Invitational has been for junior golf and for raising money for the Boys & Girls Club of Greater Tarrant County.

Hot Springs, Arkansas

Hot Springs, Arkansas

ARRIVAL
This place is so cute! We are staying in Hot Springs Village, a 26,000 square mile master planned community about 15 miles north of Hot Springs, Arkansas. Basically it’s a retirement community but it’s awesome! There are 9 golf courses, 13 tennis courts (real clay courts) and 11 lakes. Our condo is a great little 2 bedroom / 2 bath and it was only $90 a night. We found it on VBRO and are super pleased with it.


For dinner we checked out a cute little Italian restaurant called Italian House & Grille. Nathan got the Sausage Carbonara and I got the Eggplant Parmesan. Both were so good, I’d definitely recommend this spot for anyone staying in the area.


DAY 1

We woke up early for our tee time at the Cortez Golf Course. For this round we were teamed up with a nice guy named Craig. He had a suped up custom golf cart that was complete with arm rests and massive tires. He said it could top speeds of 35 mph.



Lunch after was great, we both got the meatball sub. After taking the dogs on a good walk, we ventured over to the tennis courts. As usual, Nathan creamed me, but it was so fun for us to both play on clay courts for the first time.

DAY 2

This morning we made breakfast burritos at the house before venturing off to the town of Hot Springs. The first stop was Buckstaff Bathhouse. I’ve never been to a bath house but figured “when in Rome… or… when in Hot Springs…”

Y’all. I love massages so figured it’d be just another day at the spa. It was, but it wasn’t. I checked in and was taken up an old timey elevator and literally felt like I was walking onto the set of an episode of American Horror Story, but in a good way!

I entered into the locker room and an attendant showed me to the changing room. I took everything off and stored it into my locker. The attendant asked if I was ready and I said “yes ma’am”. She told me to turn around and lift my arms up and she proceeded to wrap a white bed sheet around my body and we are off to the baths!


We walked into another room (all the walls are beautiful marble). Each old timey bathtub was in it’s own little nook. Think of little stalls the size of a women’s handicap restroom. Mattie, the sweet lady who helped me, followed me in the stall and said “go ahead ma’am, hop in the tub.” (I knew I’d be naked, but I guess I wasn’t sure exactly how this worked.) I dropped the sheet and hopped in the tub. The water was hot, about 105 degrees, and Mattie then took a loofa and scrubbed my arms and back. She then filled the rest of the tub with hot water and started the old timey jacuzzi bubbles. She then gave me a little cup of super hot spring water and I sipped on that while soaking in the tub. Mattie left and I couldn’t help but get the silent giggles. After about 20 minutes, Mattie came in and dried me off.

Next up was the hot towel station. Mattie put several hot towels on a little padded table that I laid on top of. Once lying down, she put several more hot towels on my stomach and legs. Then I was given an ice cold towel for my face. Every so often I was given cold spring water to sip on. I was here for about 15 minutes.
Next up was the funniest station. Mattie directed me to step inside this metal box (shown below). Once I was in there, my sheet was taken again and I sat down. She then closed the top on me and literally just my head was poking out of the top. It’s hilarious, you are literally sitting in this metal box completely naked, with just your head poking out.


Then came the Sitz Bath. Once I was wrapped up in the sheet again, I was directed to sit in this mini bathtub. It kinda looked like a hybrid between a bathtub and a toilet. The water inside was super hot and you just sit in there, with your fanny in the water. Your legs and feet are just hanging out. I suppose this really helps your lower back. After about 10 minutes, we moved to the next station.

Mattie showed me to this really cool old shower (shown above). The shower heads completely surrounded me and I just stood there for about 5 minutes. Mattie dried me off and took me to the massage therapist.
The massage was pretty quick but felt wonderful. If I could get a massage everyday, I would. After the massage I had a lavender paraffin treatment on my hand and that brought my time at Buckstaff to an end. The entire experience lasted about 2 hours and only cost $80. This was the funniest/most interesting experience and I’d highly recommend it to anyone visiting Hot Springs.

After that Nathan and I went to the Gangster Museum. We couldn’t believe how many gangsters (Al Capone, Bonnie & Clyde, Machine Gun Kelly, Charles “Lucky” Luciano, Owney Madden, John Dillinger to name just a few) vacationed in Hot Springs. The unwritten rule was if you were a gangster here on vacation, you couldn’t kill another gangster.


Lunch was delicious, we went to The Ohio Club, it’s known for it’s burgers and Al Capone used to frequent the restaurant.

After lunch we were walking along the promenade by the main drag, it’s so cool in that area. We were overlooking the main street and Nathan said “this looks like a nice spot” and I said “yeah, this is really pretty” and I looked over there he was on one knee! He was so sweet and of course I said “yes”! I’m really excited to get to do life with him. We then called both of our parents and everyone is just so happy for us! P.S. I love my ring. 🙌🏼



Afterwards we went hiking on this awesome trail in Hot Springs National Park. The hike was just over 2 miles long and we worked up a sweat. The views were really cool and it’s convenient that the National Park is right by town. (Please note the sweat on my shirt…like, really?!)


For dinner we checked out a little Hibachi place that was delicious. I was happy to see that they had Terry Ho’s Yum Yum Sauce on the menu. Literally that’s the best.

DAY 3

We woke up and played 9 holes at Coronado, the short course. It was fun, but not much to it. It’s just par 3’s and par 4’s with no water and no bunkers. We both should have played better than we did.


It’s pretty hot here, so after we grabbed lunch, we just hung out until it was time to head back to Hot Springs for dinner. Nathan found a great little pizza place, Brick City Pizza, which ended up being a great hole-in-the-wall. Nathan got the Supreme and I got the Six Cheese with stuffed crust. Can you tell I love cheese?

After dinner we stopped at Fat Bottomed Girl Cupcakes, which was apparently featured on the Food Network’s Cupcake Wars. We got the strawberry cheesecake, vanilla bean and buttermilk cupcake. They were all delicious! Following that was the Maxwell Blade Magic Show. Honestly, he was fantastic! For $20 he performed about an hour and a half and was great. Very entertaining!

DAY 4

We woke up super early this morning to make our 7:45 am tee time at Magellan Golf Course. We really enjoyed this course, several beautiful holes and it was also in great shape!



For lunch we had a hot dog at the little restaurant at the course and I treated myself to a good ole’ root beer float.

After we napped and rested (it’s a hard life, I know) we played another friendly game of tennis. I lost 9 games to 5 but am definitely getting better.

DAY 5

We woke up at 4 am to do our guided fishing trip. We’ve both been looking forward to this and were ready to go! We met our guide at 5 am at a local McDonald’s and followed him to Lake Ouachita. This lake is massive and really pretty. Actually, parts of it reminded me of Chub Lake.


Y’all. We went all around the lake and nothing. I mean nothing. Not even one nibble. It was kinda’ insane.



After over 4 hours we decided to call it a day. I just couldn’t believe it, not one single bite, even with a radar. That’s just pitiful. Everything else on our trip has been amazing but this was definitely a huge bust. Oh well, at least I got some nice pics out of it. What really surprised me was at the end of the trip, our guide still wanted the full $400. I completely understand that we used his gas and his time, but to not even get ONE fish… give me a break. We just gave him $200, which honestly, I think was more than generous. If anything, just put a minnow on a hook and let us catch some bait fish, we’d have been happy with just that. (I’m curious what everyone else thinks – comment at the bottom of the blog and let me know how you’d handle that.)

On our way back we stopped for a picnic and hike in Hot Springs National Park.



Again, after napping, we headed back to Hot Springs for a Murder Mystery Dinner Theatre. Neither of us had any idea what to expect but it ended up being a blast! The dinner was a pretty good all-you-can-eat buffet (yes, we did eat all we could eat) and the show was really funny. It was called Murder at the Howard Johnson’s!

DAY 6

Our last day in Hot Springs Village – I can’t believe how fast this week went. This morning we played the Nina Course at Isabella. Originally we were going to play all 18 but it was so hot, 9 was all we could do.




One of the other cool amenities in “The Village” are its beaches. There are three beaches and we spent an hour or so at the Balboa Beach. We laid out, swam and jumped off the pier several times.


For dinner we had steaks at The Porterhouse and then went on a walking haunted tour in downtown. Not only was it fascinating to learn about the gangsters in Hot Springs, but we also learned about all the scary events that have led to all sorts of hauntings in the city.

FINAL THOUGHTS

What a trip! We didn’t have any idea what this week would bring us but it proved to be full of four things – Love, Laughter, Learning and Adventure. These are things that we’ll continue to experience together and that makes me really happy. We’d both highly recommend everything that we experienced above to anyone looking to go on a fun vacation. 😀

Peace out✌🏼 and we’d love to see some comments below if you’ve been to Hot Springs!

Tri Fort Worth

Tri Fort Worth

Five months ago I began training for Tri Fort Worth. Tri Fort Worth is Fort Worth’s very first Ironman and Half Ironman distance triathlons. After completing two Sprint Tri’s in 2016, I decided to take a stab at a Half. The Sprint Tri’s consist of a .5 mile swim, 12.4 mile bike and 3.1 mile run. On the other hand, the Half is a 1.2 mile swim, 56 mile bike and 13.1 mile run.

I signed up again with Trident Sports, which I can’t say enough nice things about, to help me with all of the training. For this event Tracy was my coach and she is just awesome! In another week or so I’ll do a blog post that goes a little more in depth with the training, because it’s really interesting, but for now I’ll just share with you my race day experience.

The day before the race everyone had to drop off their transition bags. Our run bags (which have everything we’ll need for the run – shoes, hat, sunscreen, etc) were held at the Fort Worth Convention Center and our bike and bike bags were at Marine Creek Lake.


There are obviously a ton of expensive bikes that were left there overnight, so there was a ton of security.

On race day I woke up around 5:00, of course I didn’t sleep much, and we got to Marine Creek around 6:30. It was storming with lots of lighting in the area, so everything was delayed about an hour or so. Dad and Nathan were the BEST support team during the ride. Also, I was so excited again to see Mayor Betsy Price. I love her. She also trains with Trident and was doing the bike portion of the race today on a relay team.

Tri Fort Worth
Here is (almost) the whole Trident Team.


It was really exciting to see all the people getting ready for the swim. I believe there were 100 doing the Full and 500 doing the Half.


Here is a cool little clip of the first guys in the water who were doing the Full.




Here is me (not so gracefully getting out of the water).


Once out of the water, it was time to get on the bike.


Because this race was an ‘official event’ they don’t allow any electronic devices – which means no music. For some reason, the only song stuck in my head during the 56 mile ride was Country Grammar by Nelly.


I tend to forget how hilly Fort Worth is, but it definitely is!



Once the ride was done, it was time to begin the last leg – a 13.1 mile run. Yikes.


Running was by far the hardest part for me.




I’m so thankful that about half way through the run Marisol and I hooked up. She’s also apart of Team Trident and she really helped me get through the run! With about two miles left Blair also hooked up with us, who is also apart of Trident. I was so happy to have finished together with these amazing women.


Nathan was so sweet and of course as soon as I crossed the finish line I burst into tears. Almost 6 months of training finally was over and I think the exhaustion just caught up to me.


Here is a picture of me with Blair and Marisol.


Lee is a beast – this was his first Half as well and he completed it in 6.5 hours. Awesome!


I was soooooo thankful for such an awesome support group who came out on race day – I feel so blessed.


A huge shout out to my family and friends for all of their support during this whole adventure and especially Nathan. He’s been so supportive and patient during all the training, so now that it’s over, we’ll keep playing golf and tennis! I also want to thank Tracy, I couldn’t ever have trained for this without her!

Scarborough Renaissance Festival

Scarborough Renaissance Festival

Last weekend Nathan and I ventured to Scarborough to the Renaissance Festival. He was a first-timer, so I was really excited to see what he thought. Mom and Dad used to take J4 and I every couple of years growing up. I always remember thinking it was funny to see mom’s students working there. Usually we’d see them around the Dan Rather Building of Communications in jeans and oversized sweat-shirts… however at the Ren Fest, her female students would typically be wenches with their boobs up to their necks. Hilarious. 

For those unfortunate souls who have never been to the Renaissance Festival, you are missing out on some pretty amazing people watching… and food!

The Renaissance Festival is historically based in the 16th century, under the reign of King Henry VIII. The festival is 35 acres and located in Waxahachie, Texas.  (There are other locations throughout the US.) There are 21 stages with more than 200 performances. Three jousting shows take place each day. There are about 150 cast members that make up the characters at Scarborough Renaissance Festival.

The Scarborough Renaissance Festival also features 200 shops selling goods such as candles, soaps, jewelry, children’s toys and even musical instruments. Many of the craftsmen selling their goods also provide demonstrations on how the items are made. 

Scarborough Renaissance Festival
One of the shows we really enjoyed were the jugglers, they were so good!

Scarborough Renaissance Festival
Y’all know how much I love food and especially macaroni and cheese, so you can imagine my delight to have fried macaroni and cheese on a stick!

Scarborough Renaissance Festival
Nathan went the more traditional route and enjoyed a sausage on a stick with a side of french fries. I’m assuming all of these wonderful foods were around during the 16th century, right?

Scarborough Renaissance Festival

The jousting was entertaining, especially when the guys got off their horses to engage in a sword fight. It was funny, like watching bad professional wrestling. Also, please note the Grim Reaper following around this random guy.

Scarborough Renaissance Festival
The petting zoo was small, but fun. I want a baby goat so bad. Or a little baby piglet.

Scarborough Renaissance Festival
Llamas trip me out. Their underbites make me laugh so bad. I feel like this llama’s name is Francine.

Scarborough Renaissance Festival
Camels. I love camels. We each took a ride on a camel, it was literally only a 30 second ride, but totally worth the $5.

Scarborough Renaissance Festival
You probably can’t tell because it’s so small in this picture, but I am wearing a small gold camel on my necklace.

Scarborough Renaissance Festival
I say this all the time, but I do need to do a better job of posting my adventures on here. Life is great and I feel very blessed.

“We live in a wonderful world that is full of beauty, charm and adventure. There is no end to the adventures that we can have if only we seek them with our eyes open.”
-Jawaharlal Nehru

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