The Ben Hogan Golf Equipment Company has introduced a new line of Equalizer II forged wedges that are aimed to simplify the wedge selection process.
As with any product release, I oversaw both the product photography and the product video. For the photography, we have two styles: gallery and lifestyle. Gallery images are shot on a seamless white backdrop and lifestyle is typically taken in our production area or on the golf course. Here are examples of both.
Gallery
Lifestyle
Product Video
Animations: Ben Honeck (portfolio)
Voiceover: Matt Adams
In-house footage: Hallie Vasseur
Editing: Hallie Vasseur