Online Journal
“Every great thinker keeps a journal, you know.”
Equalizer II Wedges
The Ben Hogan Golf Equipment Company has introduced a new line of Equalizer II forged wedges that are aimed to simplify the wedge selection process. As with any product release, I oversaw both the product photography and the product video. For the photography, we have...
JJ Henry Talks About MVCC
A PGA Tour pro since 1998, JJ Henry has also been playing and practicing at Mira Vista Country Club for even longer. Mira Vista prides itself as a country club where you can Play Where The Pros Play. We are working a series of marketing material highlighting the many...
Walmart Crib Sheets
Recently I was approached by Reigel Linen to take photographs of the upcoming Summer 2021 crib sheet line for Walmart.com. There were twelve 2-packs of sheets that needed to be shot. The challenge came on the lighter sheet designs and getting enough detail to show in...
Demo Program
Ben Hogan Golf is fully direct-to-consumer, so the only way for customers to try the clubs before they buy them is to go through the Demo Program. This 18 second video will be used in digital advertising showcasing the program. A shorter, 15 second version will be in...
Genesis ES Headshots
The team at Genesis Elevator Company needed some new headshots that will go on the website we are currently building. We went with a corporate feel and shot these in the entry way at Mira Vista Country Club.
Ben Hogan Sunday Bag
During US Open week, Ben Hogan Golf partnered with the Steurer & Co. studio out of Louisville, KY. The seven-inch unstructured Sunday Bag features 1000D Cordura canvas, white and red stitching, hand-stitched and heat stamped steer hide trim, solid antique brass...
Edge EX Irons
The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential. The new irons represent the latest in a long line of...
KWI Website
Building websites are fun. It's kinda like a puzzle. The client gives you a bunch of random pieces and you have to figure out what's the best way to reorganize them. In this post, I want to share with you a little bit of the process of redesigning a website, and why...
Hot Springs, Arkansas
ARRIVALThis place is so cute! We are staying in Hot Springs Village, a 26,000 square mile master planned community about 15 miles north of Hot Springs, Arkansas. Basically it’s a retirement community but it’s awesome! There are 9 golf courses, 13 tennis courts (real...
Tri Fort Worth
Five months ago I began training for Tri Fort Worth. Tri Fort Worth is Fort Worth's very first Ironman and Half Ironman distance triathlons. After completing two Sprint Tri's in 2016, I decided to take a stab at a Half. The Sprint Tri's consist of a .5 mile swim, 12.4...
Fort Worth Botanical Garden
For my birthday Nathan and I went to the Fort Worth Botanical Garden. The weather was gorgeous and here are a few of my favorite images! If you haven't had a chance yet to visit the gardens, it's really a great way to enjoy an afternoon in...
Scarborough Renaissance Festival
Last weekend Nathan and I ventured to Scarborough to the Renaissance Festival. He was a first-timer, so I was really excited to see what he thought. Mom and Dad used to take J4 and I every couple of years growing up. I always remember thinking it was funny to see...