Building websites is like putting a puzzle together. Creating and building something that everyone can be proud of is exciting. In this post, I want to share a little bit about the process of redesigning a website.
Background
Founded in 2012 in Granbury, Texas by father and son Ron and Rhett Keisler, along with seasoned master brewer and cicerone Grant Wood, Revolver Brewing is one of the fastest growing craft breweries in Texas.
Now owned by MillerCoors, Revolver first approached me in September 2020 to put a bid in to rebuild their website. They were in the middle of a complete company re-brand and wanted a new website to reflect all of their updates.
Getting Started
We officially started in November and all of a sudden, we were off to the races.
First, we shared ideas and collateral. I needed to understand what their visions and goals were. Here you can see some snippets from their Brand Guidelines. This is always helpful, so I stay within their guidelines when I start designing layouts and choosing imagery.
Building a New Website
The original site was functional and served its purpose; however, it lacked a lot of content, was not mobile-friendly, and visually felt outdated. After several meetings with their team, I presented these wireframes. Once approved, it was time to build.
To the right is an example of the wireframes created for the home page and a secondary landing page. For each page, I get approval on a wireframe. This communication is crucial during the process so that everyone always remains on the same page.
After approval, I added the actual images and text to each page, sent it to Revolver, and then made adjustments based on their feedback. It’s an easy way to work, and the flow of communication is very successful.
The New and Improved Site
“Hallie was wonderful to work with throughout the entire process of redesigning our website. She was knowledgeable, creative, and a great communicator, and we are so pleased with the new look and functionality of our site! We’d absolutely work with Hallie again, and cannot recommend her design services enough!”
Krista Nussey
Digital Marketing Manager
Revolver Brewery