3 Reasons Real Estate Agents Need Drone Photography

3 Reasons Real Estate Agents Need Drone Photography

by | Apr 18, 2023 | Photography

Drone photography is truly becoming a a must-have for most real estate agents. Here are the top three reasons to add drone photography to your listings.

1. Unique perspective: Drone photography provides a unique and captivating perspective on a property. It allows for stunning aerial shots, giving potential buyers a bird’s eye view of the property and the surrounding area. This helps showcase the property’s features and highlights, such as the landscaping, outdoor amenities, and views.

2. Increased engagement: Studies have shown that high-quality photos and videos can significantly increase engagement and interest in a property. Drone photography can capture stunning and eye-catching images that can help attract potential buyers and generate more interest in the property.

3. Cost-effective: Drone photography can be a cost-effective way to capture high-quality images of a property. It can be more affordable than hiring a helicopter or other expensive equipment to capture aerial shots. In addition, drone photography can help save time and resources by reducing the need for traditional photography methods, such as hiring a professional photographer or arranging for multiple site visits.

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Samsill Headshots

Samsill Headshots

by | Apr 11, 2023 | Photography

In today’s business world, having a professional image is more important than ever. Having a good first impression with clients, customers, and partners is essential. One of the most critical ways to establish a professional image is by having a great headshot. A headshot is a portrait usually taken from the shoulders up and used for professional purposes such as business cards, websites, and marketing materials. Recently I was hired by Samsill, a global leader and one of the world’s largest independently owned manufacturers of ring binders and business accessories, to photograph their leadership team.

Here are some reasons why having professional headshots taken for your staff is important.

First Impressions Matter
When it comes to the business world, first impressions are critical. A professional headshot can be the first point of contact a potential client or partner has with your business. It can make a lasting impression and set the tone for future interactions. A professional headshot shows that your business is serious about its image, and it creates a sense of trust and credibility with potential clients and partners.

Consistency in Branding
A professional headshot can help your business create a consistent brand image. When your staff has a similar style and look to their headshots, it creates a unified image representing your business. This is particularly important for companies with a solid online presence, as your headshots will be visible to potential clients and customers.

Professionalism
A professional headshot also shows that your business is committed to professionalism. This showcases your staff in a way that highlights their expertise and professionalism. A well-done headshot conveys a sense of competence and confidence, which can help your team stand out from competitors.

Personal Connection
A headshot can also help to create a personal connection between your staff and potential clients or customers. A good headshot should capture the individual’s personality and help create a sense of approachability. When people can relate to your staff personally, it helps build trust and create lasting relationships.

Recruitment
Finally, a professional headshot can also be an essential tool for recruitment. Potential employees researching your business may look at your website and social media channels to get a sense of your company culture.

In conclusion, having professional headshots for your staff is essential to building a solid and professional image for your business. It can create a consistent brand image, show your commitment to professionalism, create a personal connection, and even attract new talent. By investing in professional headshots, you are investing in the future success of your business.

But wait, aren't headshots super expensive?

They don’t have to be. Click the button below to see the various available packages.

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9601 Jacksboro Hwy

9601 Jacksboro Hwy

by | Mar 1, 2023 | Photography

Commercial real estate photography is a valuable marketing tool. It helps to sell commercial real estate and attract investors, tenants, buyers, and sellers.

Real estate photography for commercial properties is crucial to marketing efforts in today’s market. It can help potential buyers envision themselves or their business in the space and see its features. Commercial real estate photography can also be used to evaluate a property’s condition before purchasing it or listing it for sale. It allows you to see things like:

  • The color of paint on walls or the exterior of the building
  • The age of carpeting, flooring material or roofing
  • Whether there are any cracks in drywall or other surfaces
  • How many parking spots are available
  • The list goes on!

If you’re looking for a professional real estate photographer for commercial listings in Fort Worth, Texas, please click here to let me know how I can help you!

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First Methodist Church of Fort Worth Foundation

First Methodist Church of Fort Worth Foundation

by | Jan 10, 2023 | Video

The First Methodist Church of Fort Worth Foundation provides for the long-term operation and maintenance of First United Methodist Church of Fort Worth’s facilities and programs through gifts and assets that are invested, managed, and administered with careful stewardship.

“I can’t say enough great things about Hallie at Art and Design. From the moment we connected, Hallie was highly responsive and very professional. We are very pleased with the quality of her work from an artistic perspective and recommend her highly! Hallie exceeded our expectations for our Foundation video and photo sessions.”

Sid Johnston
Executive Director
First Methodist Church of Fort Worth Foundation, Inc.

When the First Methodist Church of Fort Worth Foundation approached me, we had several meetings as a group before filming. We discussed the major points they wanted to get across, as well as the previous year’s videos.

We chose the sanctuary at the First United Methodist Church in downtown Fort Worth for the shoot. I used two soft boxes for lighting and had a simple two-camera setup for the interview. I always recommend shooting with two cameras because it gives you so much more flexibility and options when editing. By switching cameras, you can quickly eliminate simple ‘ummms’ or ‘ughs’.

For the interview, knowing what information they wanted to get across, I came up with a series of questions that would prompt the answers they were looking for. I also always start recording and then ask them a few non-work related questions to give people time to get used to being in front of the camera. While I’ve done work where people either memorize what they want to say or use a teleprompter, this method is the best way to get people feeling comfortable and the most natural.

Once filming was completed, then the editing process began. First, I put together a general layout of the best clips and then started refining and cutting out what was unnecessary. After that, I figured out if places in the video needed more explanation and where a voiceover might be helpful. In this video, a few places seemed appropriate, so I went to Voices.com and posted a job. I have always had great luck with this service because you can find fantastic voiceover talent to fit your budget. I ended up having thirteen apply for the job and chose Destiny Lavigne for the project.

After I lay down the voiceover tracks, it’s time to add the b-roll. I already had some footage of the church and started looking online to see what was out there. I got lucky for the older historical shots of the church and found some great clips at texashistory.unt.edu. The rest of my stock footage came from elements.envato.com, an excellent resource for creative professionals.

This Year End Review video was a fun project to work on, and the First Methodist Church of Fort Worth Foundation was delighted with the final result.

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Amateur Golf Alliance

Amateur Golf Alliance

by | Nov 14, 2022 | Website

The Amateur Golf Alliance was started to promote and enhance competitive amateur golf. Today professional golf dominates interest in the game but there was a time when amateur golf was just as popular as professional golf. The AGA plans to create more events and take on more initiatives that will benefit the amateur game.

The original Amateur Golf Alliance website was not bad, by any means, however, when Vice President Rob Addington approached me to help spruce it up and make sure that the branding was more consistent, I was very excited to help. One of the original issues was that the website had an orange and black color scheme with a green logo. The actual logo they preferred to use was red and blue. Because of this, the branding was all over the place. The website was also not being updated on any sort of regular schedule.

Our goal was to have the new website ready for the Concession Cup, which is being played this week at the Real Club Valderrama in Sotogrande, Spain. With the lead up to this prestigious international competition, we have a Concession Cup-specific homepage (click here). Once the event’s excitement has passed in a few weeks, we will move back to a homepage which is more focused on the Amateur Golf Alliance as a whole (click here). 

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