First Methodist Church of Fort Worth Foundation

First Methodist Church of Fort Worth Foundation

The First Methodist Church of Fort Worth Foundation provides for the long-term operation and maintenance of First United Methodist Church of Fort Worth’s facilities and programs through gifts and assets that are invested, managed, and administered with careful stewardship.

“I can’t say enough great things about Hallie at Art and Design. From the moment we connected, Hallie was highly responsive and very professional. We are very pleased with the quality of her work from an artistic perspective and recommend her highly! Hallie exceeded our expectations for our Foundation video and photo sessions.”

Sid Johnston
Executive Director
First Methodist Church of Fort Worth Foundation, Inc.

When the First Methodist Church of Fort Worth Foundation approached me, we had several meetings as a group before filming. We discussed the major points they wanted to get across, as well as the previous year’s videos.

We chose the sanctuary at the First United Methodist Church in downtown Fort Worth for the shoot. I used two soft boxes for lighting and had a simple two-camera setup for the interview. I always recommend shooting with two cameras because it gives you so much more flexibility and options when editing. By switching cameras, you can quickly eliminate simple ‘ummms’ or ‘ughs’.

For the interview, knowing what information they wanted to get across, I came up with a series of questions that would prompt the answers they were looking for. I also always start recording and then ask them a few non-work related questions to give people time to get used to being in front of the camera. While I’ve done work where people either memorize what they want to say or use a teleprompter, this method is the best way to get people feeling comfortable and the most natural.

Once filming was completed, then the editing process began. First, I put together a general layout of the best clips and then started refining and cutting out what was unnecessary. After that, I figured out if places in the video needed more explanation and where a voiceover might be helpful. In this video, a few places seemed appropriate, so I went to Voices.com and posted a job. I have always had great luck with this service because you can find fantastic voiceover talent to fit your budget. I ended up having thirteen apply for the job and chose Destiny Lavigne for the project.

After I lay down the voiceover tracks, it’s time to add the b-roll. I already had some footage of the church and started looking online to see what was out there. I got lucky for the older historical shots of the church and found some great clips at texashistory.unt.edu. The rest of my stock footage came from elements.envato.com, an excellent resource for creative professionals.

This Year End Review video was a fun project to work on, and the First Methodist Church of Fort Worth Foundation was delighted with the final result.

Let’s Create Something

Not Much Has Changed

Not Much Has Changed

This year we have created several TV spots that are in the current rotation on the Golf channel. Here is the spot we have in the rotation now about the Ben Hogan Golf Equipment company. 

JJ Henry Talks About MVCC

JJ Henry Talks About MVCC

A PGA Tour pro since 1998, JJ Henry has also been playing and practicing at Mira Vista Country Club for even longer. Mira Vista prides itself as a country club where you can Play Where The Pros Play. We are working a series of marketing material highlighting the many benefits of joining this club.

Demo Program

Demo Program

Ben Hogan Golf is fully direct-to-consumer, so the only way for customers to try the clubs before they buy them is to go through the Demo Program. This 18 second video will be used in digital advertising showcasing the program. A shorter, 15 second version will be in the rotation of Ben Hogan Golf spots on The Golf Channel.

Edge EX Irons

Edge EX Irons

The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential. The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980’s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide.

The new Edge EX irons were designed from the ground up to be extremely easy-to-hit. The Company anticipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. Research conducted by the Ben Hogan Golf Equipment Company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world.

“Ben Hogan golf equipment has long been used by some of the best players in the world” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “Some golfers who play the game just for fun or few a few bucks in friendly games felt that our products weren’t for them. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. In fact, quite the contrary. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”

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