The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential. The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980’s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide.
The new Edge EX irons were designed from the ground up to be extremely easy-to-hit. The Company anticipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. Research conducted by the Ben Hogan Golf Equipment Company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world.
“Ben Hogan golf equipment has long been used by some of the best players in the world” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “Some golfers who play the game just for fun or few a few bucks in friendly games felt that our products weren’t for them. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. In fact, quite the contrary. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”