Ben Hogan Golf Branding & Corporate ID

Project Description

During my tenure as the Creative Services Manager at the Ben Hogan Golf Equipment Company, one of my responsibilities early on was to create the corporate identity and develop the brand standards manual. The unique challenge was to bring a brand that was started in 1953 by Mr. Hogan to the current time. We wanted to be classic without being throw-back… combining the old and the new.

Project Details

Client Ben Hogan Golf Equipment Company
Date August 2015
Skills Branding

Brand Standards

The Ben Hogan script signature is the primary graphic element in all Ben Hogan Golf Equipment Company communications. It was used on all products, marketing communications, retail graphics, and any other visual applications. 

Business Cards & Stationary

Both in-house staff and the outside sales team was provided custom, corporate business cards and stationary. This was just another part of brand consistency throughout the organization.

Full Portfolio

Hallie Cochran is a creative professional who has worked in photography, video and web design for the past eight years. Graduating from the Savannah College of Art & Design not only fueled her passion for the arts, but instilled in her the importance of southern hospitality. She believes it is her mission to make everything around her beautiful – clean and simple. She thrives on the challenge of helping companies reach their visual potential. Click on the button above to view samples of her work.