Recently I was approached by Reigel Linen to take photographs of the upcoming Summer 2021 crib sheet line for Walmart.com. There were twelve 2-packs of sheets that needed to be shot. The challenge came on the lighter sheet designs and getting enough detail to show in the photographs. I was also able to use little Preston as my baby model… and his alter ego Priscilla. Below is a sample of the finalized images.
Ben Hogan Golf is fully direct-to-consumer, so the only way for customers to try the clubs before they buy them is to go through the Demo Program. This 18 second video will be used in digital advertising showcasing the program. A shorter, 15 second version will be in the rotation of Ben Hogan Golf spots on The Golf Channel.
The team at Genesis Elevator Company needed some new headshots that will go on the website we are currently building. We went with a corporate feel and shot these in the entry way at Mira Vista Country Club.
During US Open week, Ben Hogan Golf partnered with the Steurer & Co. studio out of Louisville, KY. The seven-inch unstructured Sunday Bag features 1000D Cordura canvas, white and red stitching, hand-stitched and heat stamped steer hide trim, solid antique brass hardware and zipper, and reinforced with solid copper hand hammered rivets. The following images were lifestyle images used for the social media campaign, which successfully collected over 2,000 new email addresses.
The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential. The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980’s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide.
The new Edge EX irons were designed from the ground up to be extremely easy-to-hit. The Company anticipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. Research conducted by the Ben Hogan Golf Equipment Company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world.
“Ben Hogan golf equipment has long been used by some of the best players in the world” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “Some golfers who play the game just for fun or few a few bucks in friendly games felt that our products weren’t for them. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. In fact, quite the contrary. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”