Not Much Has Changed
This year we have created several TV spots that are in the current rotation on the Golf channel. Here is the spot we have in the rotation now about the Ben Hogan Golf Equipment company.
Revolver Brewery
Building websites is like putting a puzzle together. Creating and building something that everyone can be proud of is exciting. In this post, I want to share a little bit about the process of redesigning a website.
Background
Founded in 2012 in Granbury, Texas by father and son Ron and Rhett Keisler, along with seasoned master brewer and cicerone Grant Wood, Revolver Brewing is one of the fastest growing craft breweries in Texas.
Now owned by MillerCoors, Revolver first approached me in September 2020 to put a bid in to rebuild their website. They were in the middle of a complete company re-brand and wanted a new website to reflect all of their updates.
Getting Started
We officially started in November and all of a sudden, we were off to the races.
First, we shared ideas and collateral. I needed to understand what their visions and goals were. Here you can see some snippets from their Brand Guidelines. This is always helpful, so I stay within their guidelines when I start designing layouts and choosing imagery.
Building a New Website
The original site was functional and served its purpose; however, it lacked a lot of content, was not mobile-friendly, and visually felt outdated. After several meetings with their team, I presented these wireframes. Once approved, it was time to build.
To the right is an example of the wireframes created for the home page and a secondary landing page. For each page, I get approval on a wireframe. This communication is crucial during the process so that everyone always remains on the same page.
After approval, I added the actual images and text to each page, sent it to Revolver, and then made adjustments based on their feedback. It’s an easy way to work, and the flow of communication is very successful.
The New and Improved Site
“Hallie was wonderful to work with throughout the entire process of redesigning our website. She was knowledgeable, creative, and a great communicator, and we are so pleased with the new look and functionality of our site! We’d absolutely work with Hallie again, and cannot recommend her design services enough!”
Krista Nussey
Digital Marketing Manager
Revolver Brewery
Southern Hills Country Club
Let me start by saying, “I love Southern Hills.” In 2014, while I was working for the Texas Golf Association I had the opportunity to also do a lot of creative work for the Trans-Miss Golf Association. Southern Hills Country Club, located in Tulsa, Oklahoma, hosted the 2014 Trans-Mississippi Amateur Championship.
During our site visit, Dave Prinz and I had the incredible honor of playing a round there with Head Pro Dave Bryan and Superintendent Kris Davis. It was later in the afternoon and the four of us had the course to ourselves.
Southern Hills Country Club is best known for its Championship Golf Course, which is recognized among the top 100 courses in the world and has been the host to 16 Championships since 1945.
Southern Hills has hosted seven major championships for men, including the U.S. Open three times (1958, 1977, 2001) and four PGA Championships (1970, 1982, 1994, 2007). It is the only course to host the PGA Championship four times and is currently hosting its fifth PGA Championship this week. Southern Hills also hosted the first-ever U.S. Women’s Mid-Amateur in 1987, and the USGA Women’s Amateur was played at Southern Hills in 1946.
During our site visit in 2014, one of my jobs was to create a promo video for the Championship, which you can watch here:
The field that year was particularly strong and included 2022 Master’s Champion Scottie Scheffler and 2020 U.S. Open Champion Bryson DeChambeau. Will Zalatoris, who has also had much success so far on the PGA Tour ended up winning that year. Read the full press release here. I love shooting golf tournaments and here are a few of my favorite images from that event.
Commercial Real Estate
Professional can really set apart any residential or commercial real estate listings. Here’s a local automotive building that is on the market and the photos used for it.
Commercial Real Estate
Adding drone photography can really set apart any residential or commercial real estate listings. Here’s a local church that is on the market and the photos used for it.
Equalizer II Wedges
The Ben Hogan Golf Equipment Company has introduced a new line of Equalizer II forged wedges that are aimed to simplify the wedge selection process.
As with any product release, I oversaw both the product photography and the product video. For the photography, we have two styles: gallery and lifestyle. Gallery images are shot on a seamless white backdrop and lifestyle is typically taken in our production area or on the golf course. Here are examples of both.
Gallery
Lifestyle
Product Video
Animations: Ben Honeck (portfolio)
Voiceover: Matt Adams
In-house footage: Hallie Vasseur
Editing: Hallie Vasseur