Blog Archives - Page 3 of 20

Equalizer II Wedges

by hcochr21 | Jul 28, 2021 | Photography

The Ben Hogan Golf Equipment Company has introduced a new line of Equalizer II forged wedges that are aimed to simplify the wedge selection process.

As with any product release, I oversaw both the product photography and the product video. For the photography, we have two styles: gallery and lifestyle. Gallery images are shot on a seamless white backdrop and lifestyle is typically taken in our production area or on the golf course. Here are examples of both.

Gallery

Lifestyle

Product Video

Animations: Ben Honeck (portfolio)
Voiceover: Matt Adams
In-house footage: Hallie Vasseur
Editing: Hallie Vasseur

JJ Henry Talks About MVCC

by hcochr21 | Jun 25, 2021 | Video

A PGA Tour pro since 1998, JJ Henry has also been playing and practicing at Mira Vista Country Club for even longer. Mira Vista prides itself as a country club where you can Play Where The Pros Play. We are working a series of marketing material highlighting the many benefits of joining this club.

Walmart Crib Sheets

by hcochr21 | Jun 24, 2021 | Photography

Recently I was approached by Reigel Linen to take photographs of the upcoming Summer 2021 crib sheet line for Walmart.com. There were twelve 2-packs of sheets that needed to be shot. The challenge came on the lighter sheet designs and getting enough detail to show in the photographs. I was also able to use little Preston as my baby model… and his alter ego Priscilla. Below is a sample of the finalized images.

Demo Program

by hcochr21 | Jun 24, 2021 | Video

Ben Hogan Golf is fully direct-to-consumer, so the only way for customers to try the clubs before they buy them is to go through the Demo Program. This 18 second video will be used in digital advertising showcasing the program. A shorter, 15 second version will be in the rotation of Ben Hogan Golf spots on The Golf Channel.

Genesis ES Headshots

by hcochr21 | Jun 23, 2021 | Photography

The team at Genesis Elevator Company needed some new headshots that will go on the website we are currently building. We went with a corporate feel and shot these in the entry way at Mira Vista Country Club.

Ben Hogan Sunday Bag

by hcochr21 | Jun 22, 2021 | Photography

During US Open week, Ben Hogan Golf partnered with the Steurer & Co. studio out of Louisville, KY. The seven-inch unstructured Sunday Bag features 1000D Cordura canvas, white and red stitching, hand-stitched and heat stamped steer hide trim, solid antique brass hardware and zipper, and reinforced with solid copper hand hammered rivets. The following images were lifestyle images used for the social media campaign, which successfully collected over 2,000 new email addresses.